business voipSIP stands for Session Initiation Protocol.  It’s a form of Voice over IP.  SIP trunks are call paths over the internet.  SIP trunks don’t really exist.  People are just used to phone lines and circuits and it’s easier to understand if you make it seem that there is such a thing as a SIP phone line.  With SIP, voice is being transmitted over the internet in a similar way that emails are transmitted over the internet.

Here are some benefits of SIP: 

  1. Voice communication over the internet makes more sense than data transmission over the phone network.  With the availability of bandwidth increasing and the prices of bandwidth decreasing, it makes more and more sense to transmit voice communication over the internet.
  2. It easier to manage one network, for all forms of communication, than two disparate networks, with two different sets of cable and separate switching and routing equipment.
  3. SIP makes better use of your company’s resources.  Instead of having unused phone lines sitting stagnant, when SIP call paths aren’t in use, the bandwidth they require is freed up for other uses.
  4. With SIP, you have more phone number flexibility.  Traditional phone lines have phone numbers that are location specific.  SIP can utilize phone numbers from anywhere in the country.
  5. SIP facilitates economies of scale.  A company can centralize their SIP call paths and make them available to their employees companywide.  When lines are pooled, a company can reduce the total amount by about 30 percent.
  6. SIP can provide more information to the party receiving calls.  When a call center utilizes SIP, a large amount of information can be transmitted along with the phone calls.  Information like User-to-User Information (UUI) can facilitate a telemarketer’s job and improve customer service.
  7. SIP is more scalable than traditional TDM phone service.  The total number of SIP call paths can be increased in hours, versus days and weeks that traditional phone service requires.

SIP is the future of business voice communication.  If your company isn’t currently utilizing SIP, you should start preparing for the use of the technology.

If you would like more information regarding or help implementing SIP, contact CarrierBid today.

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